Christopher Mee
Lead Marketing Strategist
How I Started
Most of my professional life I have owned and operated retail jewelry stores. My first attempt was a tremendous failure. After I picked myself up off the ground, I thought I had learned enough from my mistakes to try again. I found out fast that without effective marketing communication, I would be out of business one more time. But where does a small business person turn? Anyone with millions of dollars a year to spend can hire an impressive agency to help them, but for people like you and me who never had that kind of budget, we are left with being small fish in a big pond at the local ad agency, or worse yet, making our own decisions based on the advice of the salesperson of the day.
What Got Me Into Advertising
As a small business owner I tried to find a good agency that could help me. I even tried to buy all my own media and create my own ads. The problem was that I had a business to run and advertising was not my area of expertise. I learned that if I wanted to have a business at all, I better make learning how to advertise a priority. When I finally got my own marketing plan figured out, many other retailers asked me for help and advice. My initial clients experienced first year growth of between 50 and 130%! I was thrilled with how I was able to help them and I was hooked on the feeling that only comes from giving someone else a helping hand and watching them succeed.
Why I Opened an Agency
I thought that if I could help a few businesses, I could use the same principles to help a lot of other people. I don't want anyone to go through the misery and personal tragedy of a business failure. Advertising today is much harder than it was just a few years ago. The seas are stormy, and you need a sturdy ship with experienced captains to help you navigate the waters. You and I both know the sharks are circling!
I Want To Help You!
Since my humble beginnings, I have had many articles published, spoke at national trade shows, and been on television and radio. I have helped retailers all over the country, but I have never charged much for my services and I never will. My goal is to level the playing field for small business owners like you. I know you have to wage a David & Goliath battle and win just to stay in business. I am here to make sure you have a fighting chance!
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